If you have clients in the education space or are looking to bring on new ones, you may be interested in reading our latest Success Story for Allied Business Schools. Here's a sample of what you'll find:

• Founded in 1992
• Specializes in distance learning alternatives
• 365 employees, based in Laguna Hills, CA
• Started using AdWords in 2002

What they needed:

• To generate qualified leads and increase student enrollment
• To target individual states with different messages
• To improve website functionality and performance

What they accomplished:

• Used AdWords to generate 30% of total leads, with a lower cost-per-conversion than other marketing programs
• Implemented Website Optimizer and tested variations of their landing page, resulting in an increase in visitor conversion rates
  
  

"When we realized how well we could geographically target online, that made all the difference. It allows us to separate out costs, traffic, leads and cost-per-conversion from state to state."

-Ali Haris, search marketing specialist for Allied Business School


To read the full Allied story, download the PDF, and visit the AdWords Success Stories Site if you'd like to read more. We've recently added new videos and an updated form so you can tell us your story.

Posted by Maris Gersh, Creative Team