We recently began our series on Quality Score to help dispel any myths or misconceptions about this factor in your account. For the second installment of our series, we bring you this fact:

Your ad conversion rate does not affect your Quality Score.  Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates.  In reality, this will not actually have any effect on your Quality Scores.  Feel free to use conversion tracking to meet your clients' needs and don't worry about its impact on your Quality Scores. 

As always, feel free to send us your questions or comments at agencyblog-feedback@google.com.

Posted by: Dan Friedman, Product Marketing Manager