Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:

• What's New and Exciting with Google Analytics: the latest tools and reports from our Analytics platform.
• Getting the Most Out of AdWords Optimization Tools: improve your campaigns with recently added AdWords features like the Opportunities tab, new data segmentation options, and custom alerts.
• The Next Generation of AdWords Bidding: Conversion Optimizer: learn how the Conversion Optimizer tool can help you achieve double digit percentage increases in conversions without increasing the cost per conversion.

Finally, if you want to learn more about AdWords optimization tools, you can also watch a video walkthrough of the improvements we've made to AdWords this year. Ariel Bardin, the lead Product Manager for the AdWords web interface, will take you through the major new features and give you tips on managing your campaigns more efficiently.

Posted by Miles Johnson, Inside AdWords Crew

[Note: this post has been reprinted from the Inside AdWords Blog]