New features to help you manage your Google AdWords Certification Program account

Friday, January 21, 2011 | 1:53 PM

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In 2010 we introduced a new Google AdWords Certification program to equip you and your companies with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. Along with the revised certification program, we launched Google Partner Search, an opt-in online, searchable directory that helps advertisers identify Certified Partners to help them manage their AdWords accounts.

Over the last few months, you’ve shared feedback with us that you’d like features which make it easier to associate your individual certification with a company and more intuitive to add users to your company profile. We’re pleased to share that we’ve now released features to address each of these points of feedback.

Request to link your individual qualification to a company
Historically, to join a company in the Google Certification Program, you would need to be invited by an Administrator on your company’s account, making it difficult to join if you do not know the Administrator. To fix this challenge, we now offer a feature enabling you to search for your company and request to join yourself. If you would like to contribute your individual qualification to a company account, you may now do so by clicking on the “My Company” link and searching for the company you wish to join. Be sure to type in at least one complete word that matches the company’s name.


Companies -- easily manage Professionals and Administrators
We’ve made it more intuitive for your company to manage the Professionals and Administrators within the Company account, as well as to review requests from users requesting to join the company, with the updated Account Access page.

On the “Users” tab, account administrators can change a user’s status to either Administrator or Professional, as well as revoke access:



The “Incoming requests” tab allows account administrators to see all requests to join from individuals, and either accept or reject them. Finally, the “Invitations sent” tab can be used to directly send invitations to qualified individuals.

Add or update Google Accounts associated with your profile
We know that qualified individuals may change companies, or use multiple email addresses throughout the day. We’ve therefore made it possible for you to add multiple Google Accounts to your account, as well as to change the primary email to which you receive communication for the Google Certification Program.


For more information on the new Google Certification Program feature changes, visit the Help Center.