The 2012 YouTube Top Trailers Leaderboard

Thursday, December 20, 2012 | 9:06 PM

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For a window into culture and content, go to YouTube. You'll see what people love now — reflected in what they are watching and sharing. One of the areas where this is especially the case is media and entertainment. Devoted fans race to watch the latest teaser, extended trailer, or gameplay demo as soon as it's available. These coming-soon clips have become can't-miss content. And for brands, they serve as a powerful barometer of audience appetites.


We created the 2012 YouTube Top Trailers Leaderboard to recognize the U.S. trailers that audiences chose to watch this year. As with our 2012 Ads Leaderboard, we compiled this list by tuning into YouTube’s strongest signals of viewer preference: number of views, view rate (how much of an ad people choose to watch), and percentage of organic views (at least as many as paid). The resulting list reflects content that got rave reviews from U.S. audiences and shows why online video is key to any successful entertainment launch strategy.

Posted by Tara Walpert Levy, Director Ads Marketing, YouTube