Wednesday, January 16, 2013 | 10:04 AM
Your team landed that big auto account -- but then the agency that poached your most promising young creative director last year swept the Clios with a brilliant mobile campaign that you wish you’d thought of first.
Want to find another way to win? Well have we got the competition for you: This week at Creative Sandbox NYC, which celebrates how technology is shaping culture and storytelling, we announced the launch of the Ping-Pong Hangout brought to you by Google+. Using this Hangout app, you can play a game of Ping-Pong with an opponent by using your face to control the paddle.
Boost your status in your agency circles by going head to head with Ad Land’s finest in the world’s first Ping-Pong Hangout Tournament. World’s first? You haven’t heard that since your last award video. But here it’s true. For the next six weeks, represent your shop by angling for the most Ping-Pong Hangout wins. Keep track of your agency’s progress on the rankings page, and be sure to check out the guidebook for details on Hangouts and Hangout apps while you’re there. Ready? Go! Head over to Creative Sandbox to dive into your first match.
As fun as the Ping-Pong Hangout is, we’re most excited about what’s behind it: The Google+ Hangouts API. The API can help you to build deep, engaging and unique experiences for Hangouts. Just take a look at:
- Scoot & Doodle, for whiteboarding across the miles
- Story Before Bed, for reading bedtime stories over video chat
- The Google Art Project, for leading your own curated art tour
So once you’re finished wiping the floor with the creative director from that agency with the mobile app campaign you wished you’d thought of, make sure you get down to business on creating that Hangout app. Flex those new skills!
Posted by Lindsay Rumer, Associate Product Marketing Manager