Tuesday, May 28, 2013 | 8:23 AM
What are some of the big questions about search that keep you up at night?
That’s what we asked search marketing leaders from top agencies in a series of interviews, to understand what excites them -- and challenges them -- about the state of search today.
We caught up with Eric Papczun, US President of Performics, Erica Barth, VP of Products and Partnerships at Resolution Media, Jeremy Hull, Associate Director of Paid Search at iProspect, and Sean McDonald, VP and Group Director at Digitas to learn about their perspectives on those “big questions” and how DoubleClick Search fits in. And overwhelmingly, we heard three key themes: the need for search marketers to streamline workflows and act faster, to make smarter decisions with all of their data in one place, and to drive performance for better results. We’re highlighting their perspectives on these themes of faster, smarter, and better with a series of videos -- starting today with Search Marketing is Now Faster.
This video explores how search marketers must keep pace in a digital marketing landscape that's moving faster than ever before, and highlights how the right tools can help search teams work more efficiently to maximize their marketing campaign results.
As Eric Papczun notes, “The ability to change a campaign -- modify a strategy, in the moment -- is what speed is all about.” At DoubleClick Search, we’re investing in features that give search teams a simple, intuitive way to manage their accounts at scale across engines. Many of our newest features, including bulk editing enhancements and new scheduling options help eliminate tactical or repetitive tasks across as many as 150 million keywords in a single day(1), while instant conversions offer up-to-the-minute feedback on campaign performance to let marketers quickly act on real-time feedback.
Agile, responsive tools are just one piece of the puzzle. Marketers also need the right tools to help make smarter decisions within search, as well as across other online channels. Next week, we’ll hear from our thought leaders on how platforms are critical in enabling smarter decisions in digital, with our second video: Search Marketing is Now Smarter.
To learn more about DoubleClick Search, visit our Youtube channel and stay tuned to the DoubleClick Search blog.
1. Google internal data, 2013