Google Ad Planner feature update

Friday, August 1, 2008 | 9:45 AM

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About a month ago we launched Google Ad Planner, a free media planning tool to help you define and reach your target demographics by identifying the websites they're likely to visit. We're all ears when it comes to feedback, and have incorporated some key points that we've been hearing from you. Here's what you'll find with our first set of updates:

  • New metrics and data
    We've added additional metrics for site visitation including average time on site, total visits, and average visits per visitor. These metrics can be useful in understanding how engaged users are with a particular site. In addition, we've upgraded our content categorization algorithms and have improved content category labels. If you find a mislabeled site, please let us know.
  • Direct-add functionality
    If you have an idea about some sites you'd like to include in your media plan, you can now add them directly to your plan rather than having to locate them using the research function.
  • In-plan indicator
    The research tab in Google Ad Planner now indicates the sites that are already in your media plan, to help prevent sites from being added multiple times.
If you haven't tried Google Ad Planner yet, you can sign up here, and as always, let us know your thoughts.

Update as of August 6: We've also added new metrics on the research site list to show reach and unique visitors for your defined audience.