New rich media production tool from DoubleClick

Thursday, April 30, 2009 | 4:46 PM

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No one's ever asked for less efficiency. That's why creative and media agencies alike may be interested in DoubleClick Studio, a new tool from DoubleClick Rich Media, designed to streamline rich media production and workflow processes.

DoubleClick Studio is equipped with simple and robust tools for Flash development to complement a variety of skill levels, as well as a web interface for managing creatives, clients, and campaigns. Ads created through DoubleClick Studio can then be run on hundreds of sites and networks, including the Google Content Network.

In order to use DoubleClick Studio, you must be a creative agency building rich media ads for advertisers or a media agency using DoubleClick's DART for Advertisers for ad management and serving. However, anyone can learn more about the tool on the DoubleClick blog.

If you'd like details about the basics of rich media and what DoubleClick Rich Media offers, check out the DoubleClick site and our post on the Official Google blog. And for some examples of ads, have a look at the DoubleClick rich media gallery.