Monday, June 29, 2009 | 1:40 PM
A few months ago, we ran a series of posts on a hot topic among our agency clients: Quality Score. Due to the popularity of the series, we'll be bringing you more facts about this important metric on a weekly basis. We hope you find these useful, and here's our first installment:
A higher bid will not improve your Quality Score. Your Quality Score is determined by a number of factors, clickthrough rate (CTR) foremost amongst them, and is normalized to compensate for the higher CTR that ads in higher positions accrue. By simply increasing your bid for a keyword, you will likely increase the position of your ad on the page, but you won't be impacting the Quality Score for that keyword.