Last week we began to roll out bid ideas in the Opportunities Tab. Along with customized keyword and budget ideas, you'll now be given bid suggestions for specific keywords, based on bid simulator data, to improve your AdWords ROI. Depending on whether you want to increase traffic or decrease cost, you'll see ideas on how to raise or lower your bids to meet your business goals.

You’ll see bid ideas in your account if we determine there's an opportunity for you to:
  • Receive significant additional clicks without a significant increase in cost
  • Save money without sacrificing a lot of clicks
Bid ideas became visible in some accounts last week, and will be available in all accounts in the coming weeks.



For additional information on bid ideas, please visit the full post on the Inside AdWords Blog.

Posted by Alexandra Kenin, Product Marketing Manager