Monday, April 26, 2010 | 3:01 AM
(Cross-posted on the Official Google Blog and the Inside AdWords Blog)
As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry — so we spend a lot of time talking to agencies about how we can make it easier for them to work with us and our advertisers.
- New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google
- More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)
- Advanced-level exams to highlight competency in search, display, reporting and analysis
- A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information.