93 Million views and counting for Super Bowl Ads on YouTube’s Ad Blitz

Tuesday, February 22, 2011 | 1:58 PM

Sunday, February 7, was a big day for the Packers and the Steelers and also for those of us in advertising. If you’re like me and the 111 million folks who watched live , you gathered friends and family around the TV to watch the game - and to also debate the merits of the various ads. Ad Blitz continues that conversation online - where the ads have garnered more than 93M views as of this past Saturday - and vote for your favorite ad that aired during the Super Bowl.

After tabulating the votes, this year’s winner was Chrysler’s “Imported From Detroit” created by Wieden + Kennedy. UM masterminded the media and distribution strategy. As the winner of Ad Blitz, Chrysler was featured on the YouTube Home Page Masthead this past Saturday.



It was a great year for Ad Blitz. Traffic to our contest represented nearly 1 in every 20 video views -- or 4.5% of all US YouTube traffic -- on the day after the game. We surpassed the total number of video views from last year in the first 30 hours alone. And even more impressive, 3.5 million - or 7% - of those views happened on mobile devices.

Congratulations to Chrysler and to Universal McCann for winning the contest! We received this note from Susan Thomson, Director, Media, Chrysler Group LLC: “We are thrilled that the YouTube community selected the Chrysler brand’s Super Bowl advertising spot, ‘Born of Fire’ as the best. The objective of this ad was designed to generate conversation about the brand and the new 2011 Chrysler 200. We appreciate the overwhelming support we have received and we’re grateful that our ‘Imported from Detroit’ message has resonated so deeply with the audience.”