2012 YouTube Ads Leaderboard

Thursday, January 31, 2013 | 8:00 AM

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In December, we announced the 2012 YouTube Ads Leaderboard, a celebration of the ads that people chose to watch on YouTube last year. Now, we’ve invited the creators behind these ads to share their story on the Creative Sandbox, our gallery of campaigns that make the most of the digital canvas. Explore the behind-the-scenes take on how these agencies created content so compelling, users chose to watch, engage and share.

Hear how #3 Volkswagen tee-ed up their ‘12 Super Bowl spot with a web trailer worth barking about. Or how #15 Sauza Tequila mixed up a new cocktail for success with a fireman and a cat. And how #18 Fiat launched a ‘bad boy’ car with the ‘bad boy’ of Hollywood.

Stay tuned this Friday for the next YouTube Ads Leaderboard on Think with Google, a celebration of ads people chose to watch in January 2013.

Posted by Justin Joy, Marketing Manager, Agency