Wednesday, March 20, 2013 | 6:00 PM
-->The way people consume content is changing. For the first
time, an entire generation has grown up watching content on their own terms.
This generation is defined by the Internet, mobile, and social - consuming
content when and where they want. Nielsen calls this group Generation C because
they are not just defined by their age group, but by their connected behavior.
On YouTube, this generation thrives on 4Cs:
- Connection - Gen C watches YouTube on all screens, constantly switching between devices.
- Creation - Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube.
- Community - Gen C thrive on community, defining what’s popular on YouTube by sharing videos with friends and family.
- Curation - Gen C is made up of expert curators who care about finding content that matters to them.