Make the most of Google Partner Search with new lead management features

Friday, March 18, 2011 | 7:40 AM

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Today we released new functionality in Google Partner Search that allows advertisers looking for account management support to directly initiate contact with certified partners by filling out a lead form, and for certified partners to easily review and respond to inbound inquiries. We’re making this change in response to both advertiser and certified partner feedback that they’d like to see improvements to the lead management process, as well as the request process for inquiring clients.

When Google Partner Search first launched in April 2009, if a prospective client found your listing and wished to contact you, he would need to go directly to your company site to find contact information.

Now, to make the lead management process more efficient, we added a “Contact us” button on the company profile page, enabling clients to review and contact certified partners directly through Partner Search:

Prospective clients will automatically be sent a confirmation email that the lead was sent, and your company will receive an email alert that a new lead is available for review. You can then review the leads by clicking on the “Lead Management” link, and from there can elect to take further action:

For certified partners, the new “Lead Management” link will make it easier to track where leads are coming from, and understand conversion rates for different lead sources.

If you’re a certified partner with offices in multiple countries we recommend having a profile page for each country to make the most of this new functionality. This will make it easier for prospective clients to find local partner support. If you opt to do this, you will need to have a minimum of one certified individual in the respective country (a certified individual can only be associated with one company profile).

In addition, to increase the likelihood of receiving targeted leads, make sure that your company’s profile information is complete and up-to-date, and that you’ve set the budget range to what you’re willing to manage. You may edit the minimum and maximum budget managed, along with industries, languages and countries served, and services provided, by clicking on the “My Company” tab, selecting the “Profile” link, then reviewing your company’s “Service Information.”

For more information on these, and other features of the Google Certification Program and Partner Search Engine, please visit the program Help Center.

Posted by Agency Ad Solutions Blog Team